Insights
At Realm, we understand that the fields of marketing and technology are fast-evolving. We consistently keep our finger on the pulse to ensure we stay ahead of the curve.
Explore our thought leadership in B2B marketing to read more about the latest trends and insights.
AI in B2B Marketing
This report, derived from a comprehensive survey and in-depth interviews with senior marketing professionals, reveals a nuanced understanding of how AI is being leveraged by B2B marketers today, the hurdles they face, and the opportunities they foresee.
Top 5 Strategic Shifts in B2B Marketing
Learn about the affect that current macro-economics are having on B2B businesses, and find out how B2B marketing leaders are strategically planning ahead.
Designing for ABM at Scale
Learn how top marketers are addressing 6 key ABM pillars at scale: Alignment, Integration, Targeting, Personalization, Data Profiling and Measurement.
ABM in the Age of Disruption
Learn how we are refocusing ABM to think past the MQL and deliver consistent performance at a time of great global change.
Flexible Working Report
Find out how B2B Marketers are thinking about agile work with this comprehensive survey based report.
