AI In B2B Marketing

Generative AI and associated Large Language Models (LLM) have become crucial lever for businesses, enhancing and empowering both employees and customers alike.

Our industry is not untouched by this. At Realm we take future innovation seriously – our global AI council is dedicated to harnessing AI technology as a force for good.

This page is a resource for you to stay informed with our ongoing analysis and expertise, to make AI your transformation champion, not your marketing monster.

Welcome To The B2B Marketing Chat Show

Getting Real With Relma

AI in B2B Marketing Series

How are B2B Marketers really using AI in their everyday life? Well, we asked them!

Unlock the future of B2B marketing with our new video series that consolidates over 100 hours of interviews with senior B2B Marketers and CMOs in the US, APAC and EMEA. These characters and their voices may be AI generated, but the insights sure aren’t!

Episode 3: AI in Account Based Marketing

Episode 3 examines how marketers are harnessing AI to enhance their Account-Based Marketing (ABM) strategies.

Click play to find out more about:

How AI can support with account segmentation strategies
Opportunities and challenges for ABM personalization at scale
Tactical and partner led activation

Episode 2: AI in Demand Marketing

Episode 2 deep dives into how B2B Marketers are leveraging AI in the shifting Demand Generation landscape.

Click play to find out more about:

AI usage in demand creation and lifecycle marketing
How AI is changing the game for lead generation and related media activation
Benefits and challenges with new AI partner innovations

Episode 1: AI in Brand Marketing

Episode 1 explores first hand experiences and techniques for using AI in brand creation and management.

Click play to find out more about:

How Marketers are prioritizing AI deployment
How AI is supporting Brand planning and design
Potential impact on Brand guidelines and behaviors

AI In B2B Marketing Report: Lessons From The Frontline

In B2B marketing the rise of Artificial Intelligence (AI) marks a profound shift in what we create and how we work. Realm B2B presents an insightful exploration into the integration, challenges, and burgeoning potential of AI from the perspective of the B2B marketer.

This report, derived from a comprehensive survey and in-depth interviews with senior marketing professionals, reveals a nuanced understanding of how AI is being leveraged by B2B marketers today, the hurdles they face, and the opportunities they foresee.

Get The Report