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5 Strategic Shifts In B2B Marketing

Find out how B2B marketing leaders are strategically planning for the new B2B landscape we’re living in.

Global economic shifts have changed how we live and do business all around the world, affecting brands and buyers on both a personal and professional level. Many brands are reassessing how they do business at a commercial and product level. All current market signals suggest that the macro-economic headwinds are going to continue on for a while yet. So it’s time to buckle up B2B marketing friends, the ride isn’t over!

In this report you will learn consolidated insights from multiple campaigns in market, and benefit from interviews with 25 marketing leaders in global CMO/SVP roles. These insights have been distilled into 5 trending shifts in Marketing strategy, and are delivered with “CMO” tips in each area.

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