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AI in B2B Marketing

Lessons From The Frontline

In B2B marketing the rise of Artificial Intelligence (AI) marks a profound shift in what we create and how we work. Realm B2B presents an insightful exploration into the integration, challenges, and burgeoning potential of AI from the perspective of the B2B marketer.

This report, derived from a comprehensive survey and in-depth interviews with senior marketing professionals, reveals a nuanced understanding of how AI is being leveraged by B2B marketers today, the hurdles they face, and the opportunities they foresee.

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