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ABM In The Age Of Disruption Report

These are challenging times. We and our target customers now stand on shifting sands of constant transformation and change as we continue to navigate modern working cultures, customer expectations and digital supply chains.

Digital transformation is affecting every industry, and the world of B2B Marketing is no exception. ABM particularly has evolved rapidly. This paper explores what is driving this ABM refocus in more depth, exploring how to think past the MQL and how to orchestrate a GTM in a data-driven but personal way.

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