ABM At Scale Report
The last few years have driven radical transformation across all industries, including our beloved B2B Marketing. ABM programs are being driven forward too, with company expectations dialled up for success at scale.
We asked senior marketing leaders across 45 medium to large B2B companies – including 8 of the top 20 global B2B brands – how their ABM strategies are set-up to deal with these new expectations and aggressive sales targets.
In this report you will learn about how top marketers are addressing 6 key ABM pillars:
- Alignment
- Integration
- Targeting
- Personalization
- Data Profiling
- Measurement
Realm would like to bring you great content like this and keep you informed with personalized communications about our products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.