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ABM At Scale Report

The last few years have driven radical transformation across all industries, including our beloved B2B Marketing. ABM programs are being driven forward too, with company expectations dialled up for success at scale.

We asked senior marketing leaders across 45 medium to large B2B companies – including 8 of the top 20 global B2B brands – how their ABM strategies are set-up to deal with these new expectations and aggressive sales targets.

In this report you will learn about how top marketers are addressing 6 key ABM pillars:

  • Alignment
  • Integration
  • Targeting
  • Personalization
  • Data Profiling
  • Measurement

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