case study
Unlocking Ambition at the Top
How HPE GreenLake captured the attention of the world’s most influential decision-makers
HPE aimed to inspire by connecting with global C-Level executives through storytelling, premium media, and data-driven precision, positioning itself as the partner for leaders shaping AI and Hybrid Cloud futures.
Award winning
Audience Research
Brand Awareness
Alignment with trusted brands
Custom Content Creation
Thought Leadership
Premium Partnerships
C-suite Engagement
the challenge
Reaching C-Level executives at a global scale is one of the most complex challenges in modern marketing. This audience is highly selective, time-constrained, and constantly exposed to sales and marketing messages.
HPE needed to cut through this saturation—building unaided brand awareness while demonstrating leadership in AI and Hybrid Cloud. The opportunity was clear: deliver content that didn’t just inform, but inspired action. By aligning with the ambitions of senior leaders, HPE could position itself not as a vendor, but as a strategic partner in driving innovation and growth.
the solution
- 80% reach of target cohort against a C-Suite persona and Enterprise TAL in 8 global markets.
- 9 high-impact ad exposures per month.
- Support sales pipeline velocity and AI deal size – get business growth!
THE RESULTS
80
%
Audience reach achieved
15
+
High-impact ad exposures per month
(+66% on goal)
4.6
%
Hybrid Cloud assets achieved
(Interactive video averaged 4.23% CTR)
63.3
S
Average of Article reader engagement
(+30% on benchmark)
149
S
Organic article readers engaged
(+204% on benchmark)
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